


When Ben Hawkey and Sam Casey started working with us, Real Growth was already a solid business with a product real estate agents loved. They were ready for the next stage and wanted an advisor in their corner to help them get there. 2 years on, revenue has nearly tripled and they have hit 7 figures.
This is what we saw, what we did about it, and what changed.
By 2024 Ben and Sam had done the hard part. Their listing campaigns worked, agents kept coming back, and they had big ambitions for what came next. What they wanted was a sharper plan behind that ambition, and someone to pressure-test the big decisions with them.
In September 2024 we went through their numbers together and looked at where the next stage of growth could come from. From there we set a bold target, a 7-figure business, and our job became building the plan to get there and keeping it on track.
We set the target and built the plan. We turned the 7-figure goal into a budget Ben and Sam could actually run: how many sales a month, which hires it would take, and what it would cost. We rebuild it every year and check the business against it every quarter.
We boiled the business down to the numbers that matter. Real Growth runs on one chain: more sales meetings, more listings, more revenue. We built a monthly scorecard around it, covering meetings, listings, new agents, conversion and repeat bookings, so Ben and Sam always know where to look when something moves.
We put cash rules in place. A separate tax account, a cash reserve target with a hard floor, and a simple rule for splitting each month's profit. Tax is never a surprise, and growth never leaves them short.
We structured how the owners get paid. Commission on every listing so their pay grows with the business, dividends timed for the best tax outcome, and the company car set up properly from day one.
We pressure-tested the big bets. When Ben and Sam wanted to build their own software, we ran the numbers with them and backed it, with one condition: cash had to stay steady or improving while it was built. The platform is now finished and creates campaigns automatically. When the chance came to bring Konnect, the platform their campaigns run on, fully in-house, we worked through the value and the structure.
We pushed for the hard calls. When a sales role was not delivering, we set clear targets and a decision date rather than let it drift. The replacement hire brought in more than half of the new agents in a single month.
We show up every quarter. Every quarter we sit down with Ben and Sam, go through the numbers against the plan, and agree the few actions that matter most for the next 90 days. As Ben put it ahead of one session, they are "always keen for your outside perspective." After another, Sam wrote: "This is fantastic Danny and gives us a great overview of everything. Looking forward to knuckling down and growing further."
Next up is doubling revenue, keeping the momentum going and scaling listing campaigns well beyond where they are today. We have already agreed the next moves with Ben and Sam: expanding the sales team, and bringing on a dedicated client account manager to keep the agents they have won, with lifetime value tracked every month so we can see it working.
The plan is working. Now it is about scale, and we will be in the room every quarter to keep it on track.
You can check out what Real Growth are doing here.
We’re Bring On Monday, accounting and business advisory for NZ small business owners (turning over $250k - $10m) who want more than just a filing service. Ready to scale? Let's chat.
