Danny Pritchard
March 11, 2026
When Vinyl Home first came to Bring On Monday, the business had great products and strong sales, but the financials weren’t giving a clear picture of profitability. Inventory and margins weren’t being tracked in a way that made it easy to see what the business was truly making.
It was clear which products were selling well, but not always which ones were generating the best margins or how marketing spend should relate to profitability.
Like many growing businesses, it also wasn’t obvious what the next levers were to take the business to the next level.
We started by getting the financial foundations right. That included taking over the bookkeeping to ensure accurate and up-to-date data, and providing monthly financial reports so the numbers could actually be used to make decisions.
Alongside this, we worked together through monthly advisory sessions to build a financial plan, set clear KPIs, and focused on the areas that would move the business forward.
This included improving margins by adjusting pricing, removing lower-margin products, and bringing more structure to marketing decisions so spending was aligned with profitability.
We also planned and started expanding into Australia, which had quickly become a major growth area for the business.
Within the past year, Vinyl Home has been consistently profitable, improved product margins, and successfully launched into the Australian market. Australia is now growing quickly and looks likely to over take NZ very soon!
Right now we’re focused on continuing to grow the Australian market, improving marketing efficiency, and scaling the business in a sustainable way.
"Working with Danny and Bring On Monday has completely changed how we run Vinyl Home. We now have clarity over our numbers, better margins, and a clear plan for growth. The regular strategy sessions keep us focused on what actually moves the business forward, and the support and introductions Danny has provided have made a huge difference." Katja Karlsson - Owner and Managing Director.
You can learn more about Vinyl Home here.
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