Danny Pritchard
September 14, 2026
Ali Alrubayee started RevGrowth Consulting with a straightforward idea: New Zealand businesses, and increasingly Australian ones, needed a better way to fill their sales pipeline. 4 years on he has built a lead generation business that has doubled its revenue 3 years running, grown from a handful of people to a team of 15, and now earns most of its income from clients across the Tasman without a single staff member based there.
We have been alongside him since November 2024. This is his story, and a bit about the part we play in it.
By late 2024 Ali had already proven the hard part. He had a service that worked, clients who stayed, and Australian revenue climbing fast. What he wanted was for the financial side of the business to catch up with the pace he was setting.
Like a lot of owners at that stage, he had inherited a fairly hands off accounting arrangement, the kind that files a return once a year and goes quiet in between. It was fine when the business was small. It wasn’t going to carry him where he wanted to go.
So there were things on his list. He was running payroll himself on top of everything else, and he wanted certainty his team was being paid right, every time. His Xero plan couldn’t invoice in foreign currency, so he was building AUD invoices for his Australian clients by hand. And he wanted to know, month to month, what he should be putting aside for tax, rather than finding out after the fact.
As he put it to us early on, he wanted to understand "what's the new norm for my monthly activity regarding tax." That is not a small ask. That is an owner deciding he wants to run the business on numbers instead of instinct.
Getting the data right first. We took over Xero, tidied it up, and got proper receipt capture running. When we later found a bank account that had never been connected, we went back, redid the prior year and refiled it with IRD so the history was clean. None of the good stuff works if the numbers underneath cannot be trusted.
Making tax predictable. We gave Ali a rule simple enough to actually use, then from April 2025 moved him onto AIM, so provisional tax is worked out from what the business has genuinely earned and paid as he goes. No guessing, no lump sum landing months later off a year that no longer resembles the business.
Taking payroll off his plate. Ali asked us to run it, in his words, "to avoid me making any errors in pay." We have run it since April 2025, through every hire and every promotion. His attention went back to selling.
Backing his Australian growth. Ali won those Australian clients himself. Our job was to make sure the tax position held up as they became the bulk of his business. We looked hard at whether he needed to register for GST in Australia, and concluded he didn’t: he delivers remotely from New Zealand, his clients are businesses, and he has no presence on the ground. That has saved him an Australian entity, GST registration and BAS compliance ever since. We revisit it every quarter, because the day he puts someone on the ground over there, the answer changes.
Paying himself like the owner of a seven figure business. We cleared his shareholder account the most efficient of three ways we modelled, then restructured how he and his partner are paid so they live off salary rather than drawings, with dividends becoming a planned decision rather than a year end tidy up.
Quarterly planning sessions. Every quarter we go through the reports, tax strategies and benchmarks, and then talk about what those numbers mean for the decisions in front of him. Ali brings the ambition to those sessions. We bring the numbers and the options, and he decides. That is where we have worked through buying office space versus leasing, holding company structure, tax pooling, and what the business would be worth if he ever chose to sell.
Doubled revenue 3 years running, and he is on track to do it again.
Grew fast without giving away margin, which is the harder version of growth and the one that actually builds a valuable business.
Made Australia the majority of his customer base, serviced entirely from New Zealand, with no Australian entity and no GST registration required.
Opened up North America and a second sector, proving the model travels.
Grew the team from 3 to 15, including an operations manager, without the profitability slipping.
Ended last financial year knowing exactly what he owed, with almost nothing left to pay, because it had been set aside as he earned it.
Did not pay an IRD provisional notice that landed on his desk, because we had already worked out his return was heading for a refund and told him so in writing. The refund arrived a few weeks later.
Built cash reserves that put him in the top 15% for a business of his size.
Ali has set himself a goal he can hold in his head: double the business every year. Alongside that, we are working through setting up UK & North American businesses as his work in the UK and Europe grows, a holding company for asset protection, whether it makes more sense to own his office than rent it, and keeping revenue per employee healthy as the team grows.
He is not slowing down, so neither are we.
You can check out what RevGrowth Consulting are doing here.
We’re Bring On Monday, an accounting and business advisory team for NZ small business owners (turning over $250K - $10M) who want more than just a filing service. Ready to scale? Let's chat.
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