Why E-Commerce Booms in December (and Slows Down in January) – And How to Prepare
For most e-commerce businesses, December is the best month of the year. Customers are shopping for Christmas, hunting Black Friday deals, and taking advantage of Boxing Day sales. Sales volumes skyrocket, average order values are higher, and businesses enjoy a strong cashflow boost. But then January arrives… and reality sets in. Instead of riding the December wave, many businesses hit a wall: demand drops, cashflow tightens, and leftover stock ties up valuable working capital. If this sounds familiar, you’re not alone—January is a notoriously tough month for e-commerce.